SmartMerch at IT RETAIL DAY 2025
SmartMerch proudly announces the presentation of a new approach to business analytics at the IT RETAIL DAY 2025 conference, scheduled for March 12. At the event, Artur Markarian, Product Director at SmartMerch, will deliver a speech titled “Not a New Approach to Business Analytics: How to Get an Accurate Answer in One Second to Any Question from Your Company’s Entire Information Landscape.”
In his presentation, Artur will detail the evolution of SmartMerch’s analytical tools. His talk will cover the transition to BI analytics that integrates data from all repositories and related systems for comprehensive analysis, as well as the evolution of SM Pulse, which answers questions ranging from KPI calculations to locating retail points. Special attention will be given to overcoming technical challenges associated with eliminating the abstraction of conventional neural networks and ensuring the highest possible accuracy – a critical factor for business.
SM Pulse is an innovative AI chatbot that is redefining business analytics. The system understands synonyms and variations in phrasing, self-learns, and delivers precise answers to any query, enabling the optimization of key business processes by up to 40% according to research by Insider and Gartner. With seamless integration into corporate databases, SM Pulse helps employees obtain instant calculations, accurate sales scripts, and real-time KPI information for retail points. The chatbot even recognizes erroneous or varied query formulations, performs complex mathematical calculations, and conducts video searches to guarantee high accuracy. Moreover, the system ensures the security and confidentiality of corporate data, as it does not utilize open generative neural networks.
The IT RETAIL DAY 2025 conference, organized by TAdviser, will bring together company owners, IT directors, and retail professionals to discuss digital transformation and the adoption of innovative technologies in retail. The event will serve as a platform for exchanging experiences on optimizing business processes, enhancing customer experience, and creating new competitive advantages using modern AI solutions.
SmartMerch continues to lead in developing analytics and digital transformation solutions, demonstrating how innovative technologies and AI chatbots like SM Pulse can transform business management in modern retail.
