Why we rebranded

Our change is an essential part of growth, and we believe that our updated brand reflects our evolution and commitment to better serve you, our valued customers. We are thrilled to embark on this exciting chapter and share our updated brand with you. It represents our growth, adaptability, and unwavering commitment to providing you with exceptional experiences.

What is it iniside

So the new brand look reflects:

1. Embracing a New Vision: Over the years, our organization has grown, and our goals have evolved. We took this opportunity to realign our brand with our new vision and purpose. We wanted to create a brand identity that truly resonates with who we are today and where we aspire to be in the future.
2. Reflecting Our Core Values: Our brand is built on a strong foundation of core values that define our culture and guide our actions. The updated brand reflects these values more accurately, allowing us to communicate our beliefs and principles effectively. It is essential for us to convey our values consistently through every interaction and touchpoint, and our brand update is a testament to that commitment.
3. Staying Relevant in a Changing Landscape: The business landscape is dynamic, and we understand the importance of staying relevant in an ever-evolving market. Our brand update enables us to adapt to changing customer preferences, emerging trends, and new technologies. By refreshing our brand, we ensure that we remain at the forefront of industry developments and continue to meet your evolving needs.
4. Enhancing the User Experience: Your satisfaction is our top priority, and we wanted our brand to reflect that commitment. Our updated brand aims to enhance your experience by delivering a cohesive and seamless journey across all touchpoints. From our website to our products and services, you will find a unified and consistent brand experience that embodies our dedication to providing the best possible solutions for you.
5. Inspiring Innovation and Creativity: Innovation and creativity are at the heart of everything we do. We believe that our updated brand will inspire our teams to think differently, push boundaries, and create innovative solutions that drive positive change. By refreshing our brand, we aim to foster a culture of innovation and continue to deliver groundbreaking products and services that exceed your expectations.

What next

The new look is just the beginning. In the future, we plan to expand our product/service offerings to better serve our customers’ evolving needs. We will also invest in research and development to stay ahead of the curve and develop innovative solutions that will shape the future of our industry.

What’s new

The revamped design introduces a clean and intuitive interface, making navigation through the app a breeze. Users will find it easier than ever to access key features and functionalities, with streamlined menus and optimized layouts. The updated app ensures that users can accomplish tasks efficiently and effortlessly, saving time and reducing frustration.

In addition to the improved visual design, we have also focused on enhancing the app’s performance. Through careful optimization and code refinements, the app now runs smoother and faster, providing a seamless experience for users. This increased speed and responsiveness contribute to a more comfortable and enjoyable user journey.

Moreover, the update takes into account user feedback and incorporates several user-centric features. We have implemented customizable settings, allowing users to personalize their app experience according to their preferences. From font sizes to color themes, users can tailor the app to suit their individual needs, further enhancing comfort and usability.

Accessibility

Accessibility is another key aspect that has been addressed in this update. The app now adheres to accessibility guidelines, ensuring that users with disabilities can easily navigate and interact with its features. By prioritizing inclusivity, we have made the app more comfortable and welcoming for all users.

Furthermore, the update includes a comprehensive onboarding process and improved in-app tutorials, guiding users through the app’s features and functionalities. This empowers new users to quickly get up to speed and feel comfortable using the app from the moment they start.

In conclusion, our app update represents a significant step forward in providing a more comfortable user experience. With a sleek design, enhanced performance, customizable settings, improved accessibility, and user-friendly onboarding, we are committed to delivering an app that caters to our users’ needs and preferences. As we continue to prioritize user comfort, we aim to ensure that every interaction with our app is a seamless and enjoyable one.

In SmartMerch, we believe that the success of a company is measured not only by financial indicators but also by a tangible contribution to society and the environment. Our core values are the foundation on which our daily work and development are built. Among them, one of the most important is offering help where it is truly needed. This principle is applied not only in business, helping our clients optimize their business processes, but also in everyday life.

We are proud to announce that SmartMerch has become part of the global community of The Random Acts of Kindness Foundation. Our participation in the Kindness in the Workplace™ program underscores our commitment to creating an atmosphere of kindness, understanding, and mutual support. We believe that our company is a place where these things are not just words, but a fundamental principle of interaction.

As part of this initiative, we also held two events:

• at an animal shelter, where our employees helped clean enclosures and walk dogs;
• and in a botanical garden, where we harvested a whole crop of apples.

These events not only contributed to strengthening team spirit but also allowed us to feel part of something bigger and make our own, albeit small, contribution within the framework of helping those in need.

Try it yourself!

Kazan, August 2024 – Max Arkhipenkov, the founder and CEO of SmartMerch, delivered a presentation at the Kazan IT Park. The event was part of the “Digital Champions School” accelerator program, which is focused on supporting startups and advancing digital technologies.

Max presented a detailed talk on “Startup Financial Model: Development and Analysis,” where he covered the essential aspects of building a financial model. His presentation highlighted the importance of forecasting revenues and expenses, analyzing operational metrics, assessing capitalization, and determining the breakeven point. These insights and tools will help participants more accurately evaluate the financial health of their projects and build long-term growth strategies.

In addition to his presentation, Max led a workshop where participants gained a deeper understanding of how to effectively design the financial structure of a business, develop a realistic budget, and create a profit and loss statement.

The “Digital Champions School” program runs until mid-September. In the final stage, teams will present their projects to experts and investors, marking a significant milestone in the development of their startups.

Program Overview:

The “Digital Champions School” accelerator program is a regional initiative aimed at developing the innovation ecosystem and digital economy. The program includes startups developing solutions in areas such as artificial intelligence, cybersecurity, AR/VR, robotics, and other advanced technologies. Participants receive support from mentors, trackers, and access to the IT Park’s infrastructure, and upon completion of the program, they will receive state-recognized diplomas in additional professional education.

We wish all participants the best of luck!

SmartMerch proudly announces the presentation of a new approach to business analytics at the IT RETAIL DAY 2025 conference, scheduled for March 12. At the event, Artur Markarian, Product Director at SmartMerch, will deliver a speech titled “Not a New Approach to Business Analytics: How to Get an Accurate Answer in One Second to Any Question from Your Company’s Entire Information Landscape.”

In his presentation, Artur will detail the evolution of SmartMerch’s analytical tools. His talk will cover the transition to BI analytics that integrates data from all repositories and related systems for comprehensive analysis, as well as the evolution of SM Pulse, which answers questions ranging from KPI calculations to locating retail points. Special attention will be given to overcoming technical challenges associated with eliminating the abstraction of conventional neural networks and ensuring the highest possible accuracy – a critical factor for business.

SM Pulse is an innovative AI chatbot that is redefining business analytics. The system understands synonyms and variations in phrasing, self-learns, and delivers precise answers to any query, enabling the optimization of key business processes by up to 40% according to research by Insider and Gartner. With seamless integration into corporate databases, SM Pulse helps employees obtain instant calculations, accurate sales scripts, and real-time KPI information for retail points. The chatbot even recognizes erroneous or varied query formulations, performs complex mathematical calculations, and conducts video searches to guarantee high accuracy. Moreover, the system ensures the security and confidentiality of corporate data, as it does not utilize open generative neural networks.

The IT RETAIL DAY 2025 conference, organized by TAdviser, will bring together company owners, IT directors, and retail professionals to discuss digital transformation and the adoption of innovative technologies in retail. The event will serve as a platform for exchanging experiences on optimizing business processes, enhancing customer experience, and creating new competitive advantages using modern AI solutions.

SmartMerch continues to lead in developing analytics and digital transformation solutions, demonstrating how innovative technologies and AI chatbots like SM Pulse can transform business management in modern retail.